ABOUT CARAA

Caraa is a next-generation fitness brand that bridges high fashion with performance features. Based in New York City, our product offerings include sports bags and accessories for inside and outside of the fitness studio.

Today’s women live an active, balanced, and health-conscious lifestyle, especially within larger urban metro areas. Although there are a number of options available in today’s market when it comes to athleisure apparel, there are limited options for handbags. Caraa was established in late 2015 to fill this gap, servicing the active consumer who demands an accessory with smart fitness functionalities and luxury design features. We carefully listen to our customers, influencers, and ambassadors to constantly evolve our designs.

Unlike traditional retail brands where the creative team plays the “tastemaker” role, we turned the tables to put our customer at the core of our design process. Because we are not a traditional fashion brand, we don’t chase seasons; instead, we only launch new products when we feel they are ready. This way, we only produce products that serve a purpose in our customers’ lives.

Thus, we are able to design and craft functional, versatile, and fashion-forward bags that can transition with our customer throughout her day, regardless of the occasion. And although we choose to use high end fabrics, leathers, and hardware traditionally used in luxury fashion such as Longchamp, Louis Vuitton … crafting our products from the same factories that produces for world’s leading brands such as Prada, we made a conscious decision to keep our retail prices under $500 so that our customers can ultimately enjoy a luxury product without overspending a premium because of the brand name.